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Salesforce Marketing Cloud is dominating the market compared to other marketing clouds and is highly recommended for enterprises seeking to enhance their marketing strategies and contact management for sales and marketing teams.
In 2022, Salesforce claimed a 23.8% share of the entire CRM market, surpassing other CRM vendors like SAP, Microsoft, Oracle, and Adobe, who only managed to capture a market share of 4.8%, 4.0%, 4.8%, and 3.8%, respectively. Salesforce’s consistent revenue and market share growth have propelled it to the forefront. Large enterprises will find Salesforce Marketing Cloud advantageous as it has the ability to reach a broad audience and provide personalized reports to assess the effectiveness of messaging.
The integration of Salesforce Marketing Cloud with other Salesforce products like Sales Cloud, Service Cloud, and Commerce Cloud facilitates the streamlined management of CRM data. By utilizing the features of SFMC, this Salesforce Marketing Cloud Implementation guide can assist you in unlocking numerous benefits for your business.
Salesforce Marketing Cloud is a platform equipped with a plethora of marketing tools aimed at delivering exceptional customer experiences at every touchpoint. Marketing Cloud is recognized as a dynamic and robust platform that consolidates all marketing channels into a single interface. By linking various data sources and devices, marketers can leverage data-driven marketing and minimize human involvement in creating customized content for each customer.
A successful Salesforce Marketing Cloud implementation involves connecting the Marketing Cloud with the Sales Cloud and Service Cloud to ensure seamless coordination and provide customers with a unified experience. This integration eliminates the need for marketers from each team to work independently, preventing customers from being approached separately by each group.
Salesforce Marketing Cloud has become increasingly popular for its feature-richness and convenience. You can use it to design, customize, and advance your entire customer journey. It’s mostly used for:
With so much riding on the platform, it’s critical for organizations to learn the best ways to implement it so they can make the most out of it. Let’s delve deeper.
In this context, we’ll explore the reasons behind the increasing number of businesses opting for Salesforce Marketing Cloud and the factors that indicate its continued growth in the coming years.
Operating a complex Marketing Cloud instance can be challenging, but with the help of Salesforce consulting services, it can become more manageable. Here are some tips that can help you make the most of Salesforce Marketing Cloud solutions:
Related Read: Top-5 Salesforce Security Best Practices
Here are the steps to implementing Salesforce Marketing Cloud that you can use to get started:
To facilitate email campaigns and marketing activities, create a Business Unit within Marketing Cloud. Multiple Business Units can be established by users to effectively manage diverse brands or regions. All items created within a Business Unit can be accessed by its users. To share these items with users in other Business Units, place them in a shared items folder in the Content and Subscribers sections of the application.
Generate user accounts for your marketing team and stakeholders who require entry to Salesforce Marketing Cloud. Then, allocate suitable roles, permissions, and Business Units to them.
Before sending emails, it is necessary to configure the email-sending domains and Sender Profiles. To send emails, Marketing Cloud uses email-sending domains to create Sender Profiles or from addresses. These profiles determine the email address and email address from which the emails will be sent, and they will be visible to customers who receive or view the emails.
You can generate email templates and messages in Marketing Cloud using either a Drag-and-drop editor or an HTML editor, and you also have the option to import templates that already exist. Creating email templates saves you time and maintains consistency in your email campaigns.
You can create a connection between Salesforce CRM and Marketing Cloud to sync objects and their associated data from Marketing Cloud to Salesforce. This connection allows you to gain valuable insights into your customers’ behavior while keeping your data organized and up-to-date.
To benefit from the data model for your business procedures, generate data extensions and establish connections between them. These data extensions will house crucial information such as customer details and email addresses.
Begin by developing automations and journeys that enable you to design tailored, automated customer journeys across various channels. Automation and journey builders offer a user-friendly drag-and-drop interface that assists in creating and automating marketing strategies.
It is recommended to hire a Salesforce partner or consultant to guide you in implementing and marketing automation strategies on various channels using Salesforce Marketing Cloud solutions and Salesforce Consulting Services.
Customer experience is at the heart of everything we do today, and a reliable partner can ease your transition in orchestrating complex Marketing Cloud instances. TechForce Services is a top notch Salesforce consulting partner with five-star reviews on Salesforce AppExchange and solid expertise in Salesforce Cloud. We have undertaken several complex implementation projects across Australia. Connect for a free consultation to help us understand your unique challenges.
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