Summary of Day 1 of Dreamforce 2022: Highlights include Salesforce Genie, WhatsApp Business, Slack, and More.


Dreamforce 2022 Day 1 Round-up: Salesforce Genie, WhatsApp Business, Slack And Many More

Dreamforce 2022, Salesforce’s flagship event for its ecosystem, kicks off today at the iconic Moscone center in San Francisco with a bang. The last two editions were comparatively subdued because of the Covid pandemic, however the current 20th Anniversary edition seems to have make up for that with slew of launches and announcements.

As a proud Salesforce partner, TechForce Services brings you all the latest happenings, hot news and much more directly from the  ground.

Salesforce Genie : The world’s ‘leader in CRM’ a hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform. With Genie, every company can turn data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time.

As the heart of real-time Customer 360, Salesforce Genie ingests and stores real-time data streams at massive scale and combines it with Salesforce transactional data. Genie includes built-in connectors that bring in data from every channel (mobile, web, APIs), legacy data through MuleSoft, and historical data from proprietary data lakes.

Genie transforms and harmonizes the data into a real-time customer graph – a unified customer profile record. Because Genie is built using the Salesforce metadata model, everything in the customer graph is visible and actionable across the entire Customer 360, every industry solution, AppExchange, and customer apps.

Salesforce-WhatsApp Partnership: At Dreamforce 2022, Salesforce, the #1 CRM provider worldwide, and WhatsApp, the most popular messaging service in the world, announced a new strategic partnership that will allow Salesforce customers to connect with their customers and build new messaging experiences on WhatsApp.


The new integration will enable brands to easily customize their experience to connect with their customers in a fast, simple, and personal way to answer questions, provide support, and promote and sell products. This increases engagement, loyalty, convenience, interaction, and satisfaction for both the brand and the customer.

WhatsApp-first business messaging will bring the companies’ best-in-class capabilities to deliver modern, convenient, integrated, and personalized experiences between people and businesses, worldwide. This integration will transform how brands connect seamlessly with consumers through conversational engagement across marketing, commerce, and service interactions. And, companies will activate their customers directly through the brand-new Salesforce Genie, a new data platform powering the world’s first real-time CRM that delivers seamless, highly personalized experiences across sales, service, marketing, and commerce. This enables companies to target those audiences with real-time data that informs Click-to-WhatsApp ads on Facebook and Instagram to drive customers to a one-to-one messaging experience.

Slack Innovation: Slack with Salesforce also unveiled new product innovations at Dreamforce that make it even more productive for teams to work together in Slack, pull in actionable data directly from Salesforce Customer 360, and get more value from their digital HQ.

Slack canvas is a new surface in the digital HQ that will transform how teams can curate, organize, and share critical resources. Paired with the Slack platform, anyone can customize a canvas with time-saving automations, plus pull in data from systems of record, like Customer 360. Canvas will be available next year.

Slack huddles now builds on its audio-first experience by offering teams lightweight video, multi-person screen sharing, message threads, and more to power live coworking sessions in their digital HQ. These features start rolling out today and will be generally available to all users in the coming weeks.

The new Slack platform is available to developers. With a new set of developer tools and modular, reusable building blocks, it’s now faster and easier for them to create, customize, and share workflows that automate work for their teams.

Do watch out this space as we bring you all the developments at Dreamforce 2022 as it happens.

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